Hello, It's me Simon, a designer from London, England. I specialise in creating simple, authentic typefaces, photographs and graphics. @itsmesimon
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This file is a is .tiff format but still contains a smart object. With smart objects, you don't need to worry about scaling and distorting your artwork to fit the sign.
Just double click the smart object and drop your own artwork in. Save and you are done. A real time saver.
This image was taken in central London with my Nikon D610 at 24-megapixel.
If you need any help, or have questions just ask.