With an emphasis on branding, type, and layouts, Adam's design approach focuses on function and appeal. He has been the art director of HOW and PRINT magazines and has been featured in books and blogs. He also created a viral branding video with his daughter that gathered 1,000,000 views in 1 week.
Cheddar Gothic Serif is a hand drawn typeface (part of the Cheddar Gothic family https://pro.creativemarket.com/assets/AdamLadd/920090-Cheddar-Gothic-Font-Family ) and includes 92 matching catchwords and icons. Great for a variety of uses: packaging, posters, t-shirts, stamps, branding, headlines, billboards, websites, etc. With accented characters for good Latin language support.
The handmade details become very evident when used large, while the steadily drawn forms maintain a good structure when set in small sizes. Using a nice, mid-range weight—that is neither too light nor too bold—it feels confident large and doesn’t close up small.
An all caps family, switch between upper and lowercase for alternates. Choose lowercase for a classic, condensed look; choose uppercase for a little more character, including extended crossbars and sliced terminals.
The included catchwords and icons complement the type style to quickly add variety and interest to your designs.
(Note: the included catchword and icon glyphs can be accessed through the Glyphs panel in OpenType-savvy programs, like Adobe InDesign, Illustrator, and Photoshop.)